Paul Sloan is probably the first mainstream media reporter to catch on to the domain scene. His article "Masters of Their Domains" is even credited with inspiring Richard Rosenblatt to get Demand Media off the ground. The latest edition of Business 2.0 features another profile of the domain scene, this time, featuring Kevin Ham of Reinvent Technology, Hitfarm and the redirection of all of Cameroon’s typo traffic on their country code domain, “.cm”.

Some of the quotes are music to my ears

But Ham is taking a longer view. The Web, he says, is becoming cluttered with parked pages. The model is amazingly efficient — lots of money for little work –but Ham argues that Internet users will soon grow weary of it all.

“It’s time to build out the virtual real estate,” Ham says. “There’s so much more value in these names than pay-per-click.”